关键词优化指标为内容,网页链接和竞争
发布:wangwenlong | 发布时间: Friday, May 21, 2010寻找适当的搜索引擎优化的内容比例,网页链接和竞争的关键是确定每个关键字层次结构中适合。 This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster SEO rankings.网站之间的这种架构,网址,标题,内部链接和深层链接的相关性确定哪些关键字从低迷的状态下解放出来,以一鸣惊人的搜索引擎优化排名。
Finding the Proper Balance of SEO寻找SEO的正确平衡
Within each page is a balance, this balance is between the aggregate layers represented by that page and what it can pass along through its own relevance score and whether or not that page is contributing to or detracting from the websites relevancy for the most competitive keywords the site is set on acquiring.在每一页是一个平衡,这种平衡是代表该网页以及它可以通过自己的关联性分数沿以及是否是导致该网页或从网站上最有竞争力的关键字的相关减损层之间的总网站上设置收购。
Under this assumption, a page is either passive or active within a site.根据这个假设,一个页面或者是被动或主动在一个网站。 This status depends on how the page is linked, the context of the keywords used on the page and / or linked to the page and how that page links to other pages within the site.此状态对网页链接取决于在页面上,并使用关键字上下文/或链接到其他网页,以及如何在网页链接的网页的网站。
One thing to keep in mind is that depending on the number of pages within a website, an accommodating SEO strategy should coincide that takes the content deliverables into consideration and whether or not the main push will come from on page (internal links, content, navigation) or off page (links from social bookmarking sites, themed authoritative sites, blogs, directories, article marketing or widgets).有一点要记住的是,在不同的页面数量在一个网站上,一个包容的搜索引擎优化战略应互相配合,考虑到内容的产品,以及是否主推将来自于网页(内部链接,内容,导航)或关闭页面(链接从社会书签网站,主题权威网站,博客,目录,文章营销或部件)。
Using this as a vector to see the entire site as a vibrant ecosystem, each page represents a unique node of relevance (like a piece of a puzzle) that corresponds to a keyword or group of related keywords known as a cluster.以此为载体,看看这个充满活力的生态系统作为整个网站,每一页代表一个相关的像一块独特的一个难题节点()对应的关键字或作为一组已知的相关关键字组。
Regardless of which on page or off page metrics you employ, you will need to align the site architecture with those metrics based on how competitive the keyword is and where it fits into that parent theme or keyword cluster.无论哪个页或关闭您聘请页的数据,您将需要调整与竞争力的关键字是如何以及它的母公司为主题或关键字群集适合那些基于度量的网站架构。
We use competing pages as a baseline in tandem with (1) how many pages are indexed (2) how old the site is (3) if relevant deep links are present (4) if the competitive keywords (over 1 million competing pages in phrase match) are in the primary navigation, secondary navigation, footer links, alt attributes, meta data or internal links.我们用竞争作为串联与基线页(1)有多少网页被索引(2)旧的网站是如何(3)如有关的深层链接是目前(4)如果竞争力的关键字(超过100万页的词组竞争匹配)是在主要导航,辅助导航,页脚链接,ALT属性,元数据或内部链接。
However, for the sake of being concise, we are going to address the competing pages metric as a primary metric for elaboration.然而,在被简洁起见,我们要解决的竞争网页作为一个主要指标拟订度量。
Although each circumstance is different and each website unique; you can at least use this as a temporal benchmark for performance as an internal guideline for structure.虽然每个情况不同,每个网站独特的,你至少可以用1作为一个内部指引,表现为结构的时空基准的。
1. 1。 Keywords with 50K or less can get ranked from ambient co-occurrence.关键词具有 50K或以下排名可以从空气中发生的合作。
2. 2。 Keywords with 50-100K need approximately 15 deep links per page in addition to 10 secondary (informational) pages (min.) to provide internal links. 100K的关键词有50需要大约15内部链接的深度链接,每页除10所中学 (信息)页(分)提供。
3. 3。 Keywords with 100-300K need approximately 25-30 deep links and 15-20 pages . 300K的关键词有100大约需要25-30和15-20深层链接的网页 。 (min.) eg more trust, topical relevance from overlapping keywords. (最小值),例如更多的信任,从局部重叠相关的关键字。
4. 4。 Keywords with 300-500K need approximately 50 deep links and 25 pages of content (min.) to provide significant ranking factor. 500K的关键词有300深层链接需要大约50和25页的内容 (至少),以提供重要的排名因素。
5. 5。 Keywords with 500-750K need approximately 75 deep links and 50 pages of content (min.) to provide significant ranking factor. 750K的关键词有500深层链接需要大约75和50页的内容 (至少),以提供重要的排名因素。
6. 6。 Keywords with 750K-1MM competing pages using "phrase match" need approximately 100 deep links and 75-100 pages (min.) of unified content.网页关键词与750K的- 1mm的竞争用“词组匹配”需要大约100深层链接和75-100页(最小量)的统一。
7. 7。 Keywords with 2MM competing pages or more "using phrase match" need approximately 250 deep links and 200+ pages (internally linked) with a preferred landing page to gain expression. “关键词有 2mm的竞争更加匹配的网页或”使用短语大约需要250和200 +深层链接的网页(内部链接页面)的首选着陆得到表达。
Obviously there are variables for every aspect of SEO and how individual campaigns play out, however these assumptions are based on our tests using a new site starting fresh with no SERP history for a given keyword within the range of phrase match mentioned.很明显,对每一个搜索引擎优化方面的变量,以及如何发挥出个人的运动,然而这些假设都是基于我们的测试使用一个新的站点开始,没有一个范围内的特定关键字搜索结果页面历史新的词组匹配提及。
To find the threshold for competitive keywords, simply place the keyword or phrase "in quotes" and commence with a Google search.要查找关键字的竞争门槛,只要把关键字或词组在引号“”,并开始与谷歌搜索。 The number of results returned from the search indicates how many pages Google is currently using as a benchmark for indexed pages that include that keyword or key phrase variation.结果的数量从搜索返回的显示多少页目前谷歌是作为一个索引的网页,包括使用该基准的关键字或关键短语的变化。
For keywords under 200K competing pages, simple internal linking is often sufficient from consolidating the number of pages internally through virtual theming (linking to the preferred page from every keyword occurrence on other pages).根据200K的关键字竞争的网页,简单的内部联系往往是从巩固国内通过虚拟主题化,连接其他网页上的每一个关键字的出现首选的页面(页面数量充足)。
However for more competitive keywords the number of deep links from related or authoritative sites with the preferred anchor text is required to offset the barrier to entry.但更多的是从与首选的锚文本或相关权威网站的链接数量深层竞争力的关键字是为了弥补的门槛。 This is why we suggest for keywords between 300-500,000 competing pages that you employ a variety of deep links to aid the process and create a buoyant search engine rankings.这就是为什么我们之间的竞争页300-500,000关键字建议你聘用了深层链接各种援助的过程中,创造一个活跃的搜索引擎排名。
There is a fleeting metric to this equation which is domain and page authority, both will impact the SERPs and individual keywords based on their relative values.有一个短暂的度量方程,这是域和页面的权威,都将影响到养老金计划以及它们的相对价值为基础的个别关键字。 For example, as a site becomes more authoritative, the need for off page ranking factor diminishes.例如,作为一个网站变得更具权威性,对需要关闭网页排名的因素减弱。 Also, the correlation between indexation and PageRank all flow through the connectivity of the site architecture.此外,指数化和PageRank之间的相关性都通过该网站架构连接流。
This means that by tactfully integrating the more competitive keywords into common areas (block segments, server side includes, secondary navigation, footer links, alt attributes, etc.) you provide additional weight to the relevance thresholds required to produce a shift in ranking algorithms (to imply that THE TARGET PAGE is important).这意味着,通过巧妙地融入公用地方的更具竞争力的关键字(块段,服务器端包含,二级导航,页脚链接,ALT属性,等等),你提供额外的重量的相关性阈值需出示在排名算法移(暗示目标页面是重要的)。
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